NUBIKK RAY OWEN [2023]
The Ray Owen is a court-style minimal sneaker, first introduced in NUBIKK's SS2023 collection. The concept is to bring an easy-going, convenient lifestyle shoe, based on 1970's-inspired futsal and GAT's trend.
The scope focused on adding a new family member to the NUBIKK Core collection, sporty enough to function as a classic court sneaker, while being sophisticated enough to play with more casual and formal styles.
My personal goal was to bring a new character into the collection while the style of the shoe is recognisable in terms of archetype and it's retro character. Since it's a minimal shoe it's the challenge to keep it simple, while still implementing and exploring shapes with the brands hand-writing within a small frame of variables.
